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American Academy of Advertising's 2026 Annual Conference
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American Academy of Advertising's 2026 Annual Conference
Welcome to the 2026 AAA Annual Conference in Austin, TX! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2026!
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Mark Heisten
Marist University
Assistant Professor of Communication
New York
https://colorado.edu/cmci/people/graduate-students/advertising-public-relations-and-media-design/mark-heisten
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Friday
, March 27
8:30am
CDT
Session 1.04: Special Topic Session: Excellence and Innovation in Advertising Teaching and Research: 10 Years of Mary Alice Shaver Promising Professor Award
Level 2 - Nelson
Esther Thorson (Colorado State University) • Claire Segijn (University of Minnesota - Twin Cities) • Eunjin (Anna) Kim (University of Southern California) • Zeph van Berlo (University of Amsterdam) • Sun Joo (Grace) Ahn (University of Georgia) • Saleem Alhabash (Michigan State University) • Eunice Kim (Ewha Womans University) • Chen Lou (Nanyang Technological University) • Glenna Read (University of Georgia) • Yuhosua Ryoo (University of Minnesota Duluth) • Joanna Strycharz (University of Amsterdam) • Esther Thorson (Colorado State University)
10:30am
CDT
Session 1.05: Moral Challenges in Advertising
Level 3 - Moody
Ximena Ferro (Universidad San Francisco de Quito)
Session 1.05a: When Robots Cross the Line: Consumer Moral Judgments of Robots’ Harm and Authority Violations
Level 3 - Moody
Ximena Ferro (Universidad San Francisco de Quito) • Seo Jeong Heo (University of Illinois at Urbana-Champaign) • Yuhosua Ryoo (University of Minnesota Duluth) • WooJin Kim (University of Colorado Boulder)
Session 1.05b: Ubuntu as a Moral Frame: Advertising Engagement Reveals Insight into Moral Behavior in Africa
Level 3 - Moody
Ximena Ferro (Universidad San Francisco de Quito) • Kristen Sussman (Texas State University) • Prisca Ngondo (Texas State University) • Anna Klyueva (University of Houston-Clear Lake)
Session 1.05c:Cultivating Moral Reasoning in Mass Communication Students: A Quasi-Experimental Study of CEAS Training
Level 3 - Moody
Ximena Ferro (Universidad San Francisco de Quito) • Christopher Vardeman (Towson University)
Session 1.05d: Scandals, Morality, and Cancel Culture: How Consumers Judge Brands and Influencers
Level 3 - Moody
Ximena Ferro (Universidad San Francisco de Quito) • Saima Kazmi (University of Oregon) • Louvins Pierre (University of Illinois at Urbana-Champaign) • Josh Anderson (University of Arizona)
2:30pm
CDT
Session 1.12: Special Topic Session: Navigating Advertising Academic Leadership During a Time of Change: An Inside Look at Administration Roles in the Age of A.I., Program Changes, and Industry Upheaval
Level 2 - Nelson
Huan Chen (University of Florida) • Joe Phua (Southern Methodist University) • Shu-Chuan (Kelly) Chu (DePaul University) • Huan Chen (University of Florida) • Joe Phua (Southern Methodist University) • Shu-Chuan (Kelly) Chu (DePaul University) • Matthew S Eastin (University of Texas at Austin) • Michelle Nelson (University of Illinois at Urbana-Champaign) • Soojung Kim (University of North Dakota) • Fuyuan Shen (Pennsylvania State University) • Tom Reichert (University of South Carolina) • Heidi Hennick-Kaminski (Michigan State University) • Harsha Gangadharbatia (University of North Carolina at Chapel Hill)
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