American Academy of Advertising's 2026 Annual Conference has ended

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American Academy of Advertising's 2026 Annual Conference

Welcome to the 2026 AAA Annual Conference in Austin, TX! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2026!

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Hub Brown

University of Florida

Dean and Professor

Gainesville, FL

jou.ufl.edu

1:00pm CDT

Preconference 2: Exploring the Potential of Generative AI in Academic Research - Demonstrations, Reflections, and Debate Level 3 - MoodyColin Campbell (University of San Diego) • Jooyoung Kim (University of Georgia) • Charles R. Taylor (Villanova University) • Jing Yang (Boston University) • Eunjin (Anna) Kim (University of Southern California) • Kacy Kim (Bryant University) • Yang Feng (University of Florida) • Joshua (Yuhosua) Ryoo (University of Minnesota Duluth) • Julian F. Kopka (University of Wuppertal) • Yoo Jung “Erika” Oh (Michigan State University) • Marla Stafford (University of Nevada - Las Vegas) • Jooyoung Kim (University of Georgia) • Sigal Segev (Florida International University) • Jisu Huh (University of Minnesota - Twin Cities) • Sukki Yoon (Bryant University) • Sandra Diehl (University of Klagenfurt) • Tobias Langner (University of Wuppertal) • Seounmi Youn (Emerson College) • Veronica Thomas (Old Dominion University) • Charles R. Taylor (Villanova University)

6:00pm CDT

Welcome Reception - Sponsored by University of Tennessee Level 3 - Continental BallroomUniversity of Tennessee (Sponsor)

8:30am CDT

Session 1.01: Rethinking Advertising Research Level 3 - MoodySela Sar (University of Illinois at Urbana-Champaign) Session 1.02: AI-Generated Content Level 3 - SaxonAlvin Zhou (University of Minnesota - Twin Cities) Session 1.03: Narratives in Advertising Level 2 - StraitTom Kelleher (University of Florida)

10:30am CDT

Session 1.07: AI Disclosure in Advertising Level 2 - StraitHyunsang Son (University of New Mexico)

12:00pm CDT

Lunch - Sponsored by Michigan State University Level 3 - Continental BallroomMichigan State University (Sponsor)

2:30pm CDT

Session 1.10: Non-Human Influencer in Advertising Level 3 - SaxonJean Pfiffelmann (EM Strasbourg Business School) Session 1.11: Session Title: Prosocial Advertising Level 2 - StraitJaejin Lee (Florida State University) Session 1.12: Special Topic Session: Navigating Advertising Academic Leadership During a Time of Change: An Inside Look at Administration Roles in the Age of A.I., Program Changes, and Industry Upheaval Level 2 - NelsonHuan Chen (University of Florida) • Joe Phua (Southern Methodist University) • Shu-Chuan (Kelly) Chu (DePaul University) • Huan Chen (University of Florida) • Joe Phua (Southern Methodist University) • Shu-Chuan (Kelly) Chu (DePaul University) • Matthew S Eastin (University of Texas at Austin) • Michelle Nelson (University of Illinois at Urbana-Champaign) • Soojung Kim (University of North Dakota) • Fuyuan Shen (Pennsylvania State University) • Tom Reichert (University of South Carolina) • Heidi Hennick-Kaminski (Michigan State University) • Harsha Gangadharbatia (University of North Carolina at Chapel Hill)

4:30pm CDT

Session 1.14: Session Title: Gender Issues in Advertising Level 3 - SaxonYang Yang (University of Southern Indiana) Session 1.15: Influencer Advertising and Consumer Responses Level 2 - StraitJung Hwa Choi (University of South Alabama)

8:00am CDT

Session 2.01: Consumer Decision Processes in Advertising Level 3 - MoodyRobyn Goodman (University of Florida) Session 2.02: Ethics and Manipulation in Advertising Level 3 - SaxonChris Vardeman (Towson University)

10:00am CDT

Session 2.05: Privacy and Surveillance Concerns in Advertising Level 3 - MoodyOlivia Bullock (University of Florida) Session 2.06: Cultural Contexts in Advertising Level 3 - SaxonRalf Terlutter (University of Klagenfurt)

1:00pm CDT

Session 2.09: Environmental Advertising Level 3 - MoodyVesna Zabkar (University of Ljubljana) Session 2.11: Health Campaign Level 2 - StraitYuan Sun (University of Florida)

3:00pm CDT

Session 2.13: AI Aversion in Advertising Level 3 - MoodySoojung Kim (University of North Dakota) Session 2.14: Aging in Advertising Level 3 - SaxonAndy Corner (Michigan State University)

6:00pm CDT

Special Off-Site Event at Stubb’s Bar-B-Q Restaurant - Sponsored by University of Florida FoyerUniversity of Florida (Sponsor)