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American Academy of Advertising's 2026 Annual Conference
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American Academy of Advertising's 2026 Annual Conference
Welcome to the 2026 AAA Annual Conference in Austin, TX! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2026!
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Hub Brown
University of Florida
Dean and Professor
Gainesville, FL
jou.ufl.edu
Thursday
, March 26
1:00pm
CDT
Preconference 2: Exploring the Potential of Generative AI in Academic Research - Demonstrations, Reflections, and Debate
Level 3 - Moody
Colin Campbell (University of San Diego) • Jooyoung Kim (University of Georgia) • Charles R. Taylor (Villanova University) • Jing Yang (Boston University) • Eunjin (Anna) Kim (University of Southern California) • Kacy Kim (Bryant University) • Yang Feng (University of Florida) • Joshua (Yuhosua) Ryoo (University of Minnesota Duluth) • Julian F. Kopka (University of Wuppertal) • Yoo Jung “Erika” Oh (Michigan State University) • Marla Stafford (University of Nevada - Las Vegas) • Jooyoung Kim (University of Georgia) • Sigal Segev (Florida International University) • Jisu Huh (University of Minnesota - Twin Cities) • Sukki Yoon (Bryant University) • Sandra Diehl (University of Klagenfurt) • Tobias Langner (University of Wuppertal) • Seounmi Youn (Emerson College) • Veronica Thomas (Old Dominion University) • Charles R. Taylor (Villanova University)
6:00pm
CDT
Welcome Reception - Sponsored by University of Tennessee
Level 3 - Continental Ballroom
University of Tennessee (Sponsor)
Friday
, March 27
8:30am
CDT
Session 1.01: Rethinking Advertising Research
Level 3 - Moody
Sela Sar (University of Illinois at Urbana-Champaign)
Session 1.02: AI-Generated Content
Level 3 - Saxon
Alvin Zhou (University of Minnesota - Twin Cities)
Session 1.03: Narratives in Advertising
Level 2 - Strait
Tom Kelleher (University of Florida)
10:30am
CDT
Session 1.07: AI Disclosure in Advertising
Level 2 - Strait
Hyunsang Son (University of New Mexico)
12:00pm
CDT
Lunch - Sponsored by Michigan State University
Level 3 - Continental Ballroom
Michigan State University (Sponsor)
2:30pm
CDT
Session 1.10: Non-Human Influencer in Advertising
Level 3 - Saxon
Jean Pfiffelmann (EM Strasbourg Business School)
Session 1.11: Session Title: Prosocial Advertising
Level 2 - Strait
Jaejin Lee (Florida State University)
Session 1.12: Special Topic Session: Navigating Advertising Academic Leadership During a Time of Change: An Inside Look at Administration Roles in the Age of A.I., Program Changes, and Industry Upheaval
Level 2 - Nelson
Huan Chen (University of Florida) • Joe Phua (Southern Methodist University) • Shu-Chuan (Kelly) Chu (DePaul University) • Huan Chen (University of Florida) • Joe Phua (Southern Methodist University) • Shu-Chuan (Kelly) Chu (DePaul University) • Matthew S Eastin (University of Texas at Austin) • Michelle Nelson (University of Illinois at Urbana-Champaign) • Soojung Kim (University of North Dakota) • Fuyuan Shen (Pennsylvania State University) • Tom Reichert (University of South Carolina) • Heidi Hennick-Kaminski (Michigan State University) • Harsha Gangadharbatia (University of North Carolina at Chapel Hill)
4:30pm
CDT
Session 1.14: Session Title: Gender Issues in Advertising
Level 3 - Saxon
Yang Yang (University of Southern Indiana)
Session 1.15: Influencer Advertising and Consumer Responses
Level 2 - Strait
Jung Hwa Choi (University of South Alabama)
Saturday
, March 28
8:00am
CDT
Session 2.01: Consumer Decision Processes in Advertising
Level 3 - Moody
Robyn Goodman (University of Florida)
Session 2.02: Ethics and Manipulation in Advertising
Level 3 - Saxon
Chris Vardeman (Towson University)
10:00am
CDT
Session 2.05: Privacy and Surveillance Concerns in Advertising
Level 3 - Moody
Olivia Bullock (University of Florida)
Session 2.06: Cultural Contexts in Advertising
Level 3 - Saxon
Ralf Terlutter (University of Klagenfurt)
1:00pm
CDT
Session 2.09: Environmental Advertising
Level 3 - Moody
Vesna Zabkar (University of Ljubljana)
Session 2.11: Health Campaign
Level 2 - Strait
Yuan Sun (University of Florida)
3:00pm
CDT
Session 2.13: AI Aversion in Advertising
Level 3 - Moody
Soojung Kim (University of North Dakota)
Session 2.14: Aging in Advertising
Level 3 - Saxon
Andy Corner (Michigan State University)
6:00pm
CDT
Special Off-Site Event at Stubb’s Bar-B-Q Restaurant - Sponsored by University of Florida
Foyer
University of Florida (Sponsor)
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